How do our team at Chris Hamriding plan to market your property? This is something we have worked really hard to perfect over recent years and now have a collection of solutions that we are really proud of. Our mix of traditional and contemporary marketing solutions enables us to reach more potential buyers and showcase our properties in creative ways like never before. Historically estate agents have successfully traded using traditional marketing methods. However, the last ten years have seen our lives transferring through advancing technology, the internet and social media.

As a result of this we have consciously embraced a perfect blend of the very best of traditional estate agency techniques and game changing technology. This combination means we leave no stone unturned in our quest to achieve the best possible price for your home!

Traditional methods of marketing

We never overlook the benefits of the tried and trusted traditional methods of marketing. If it isn’t broke, don’t fix it!

• If you live in or around the Congleton area, you’ll no-doubt recognise our For Sale boards! Our eye-catching boards are easily identifiable with our brand and the property is clearly for sale for buyers driving or walking past. However, we have modernised our boards, with the addition of a QR code that takes buyers straight to the Rightmove listing!
• We love being on Congleton High Street! We take pride in our local town and our prominent high street premises are easy to find and full of knowledgeable staff to promote your property.
• We provide unlimited accompanied viewings seven days a week. Having a property professional show your prospective buyers around your home will yield the very best results.
• We spend a great deal of time writing up your property details. Using our extensive local experience ensures the description of your home hits all the right notes with buyers both in and out of the area

Modern methods of marketing

• High-quality photography and cinematic property videos are at the heart of what we do. According to Rightmove, presenting your property in its best light with a truly professional photo / video media package can increase applicant interest by up to 61%, helping your listing attract more attention and serious enquiries. We not only use the very best equipment to take photos, but also provide aerial photography where it is beneficial to ensure that potential buyers see every sell-able aspect of your property from every angle.
• Walk-through property video tours let buyers experience a home’s layout, flow, and atmosphere realistically before ever visiting in person.
  They attract more engagement, reach remote buyers, and help sellers generate stronger emotional connections that lead to faster, more qualified interest.
  For agents, video tours elevate branding, differentiate listings, and turn online views into serious, high-intent leads. 
• Year after year, we see a growing number of buyers moving into our area from Manchester, South Manchester, Staffordshire, and further afield nationally. Because many of these buyers are unfamiliar with the local area, we made it essential to include mini local-area features within our house tour videos. Alongside showcasing the home itself, our videos highlight green spaces, schools, transport links, retail outlets, and nearby country walks—giving buyers a true sense of the lifestyle on offer. This unique approach turns each tour into a compelling infomercial, helping buyers feel confident, get off the fence, and book viewings with clarity and intent. 
• We proudly create all of our bespoke media in house, produced by trained professionals who are self-confessed tech enthusiasts. Using best in class professional cameras, drones, gimbals, and advanced editing tools, we craft standout marketing that is individually tailored to each home’s unique features and its location. Narrated by experienced property professionals, our videos are easy to follow and  highlight a home’s strengths and potential with clarity and insight—ensuring every property is presented at its absolute best.  
• Our platform is built around true 24/7 convenience, making it ideal for people with busy or unpredictable schedules. Customers can log in at any time—day or night—to track progress in real time, review offers and feedback, access documents, and check next steps without waiting for office hours. Viewings and valuations can be booked online out of hours, while automated WhatsApp and SMS updates keep everyone informed instantly. By removing the need for back-and-forth calls and emails, the system allows customers to manage their move whenever it suits them, with complete transparency and minimal disruption to their daily lives.  
• We have a great presence on social media with a growing and loyal following throughout the local area. We regularly share properties on our social media pages to further increase the awareness and capture the curiosity of potential buyers.

So if you’re considering selling your home and want to work with an Estate Agent who can curate the perfect mix of traditional and modern marketing techniques to get your house sold, speak with the Chris Hamriding Lettings & Estate Agents team to find out more about book your free valuation, today.